Ferrari- A Reflection of Brand Strength

Early in Enzo Ferrari’s life his mission involved speed. Not necessarily caring about the chassis, it was the high-powered engine mated with the chassis he was so mesmerized with. Having applied at Fiat, he was denied a position and shortly after began racing for Alfa Romeo where he started Scuderia Ferrari, the name for the Alfa Romeo racing team.

It was at the Piacenza racing circuit in May of 1947 where Enzo Ferrari’s first car wearing his name was introduced as the Ferrari 125S- 125 for engine displacement, “S” standing for Sport. Only two were made and both were dismantled to provide parts for later Ferrari models.

Skilled fighter pilot Francesco Baracca had given Enzo a necklace with a prancing horse on it. Regrettably, the pilot was shot down and Enzo, in his memory, used the horse as the focal point of his emblem as the late pilot’s mother was honored to have him employ the painted horse stating it would give him great luck and success.

Drop, Throttle, Oversteer: Collecting & Investing in Classic Cars (available now on Amazon)

Not to worry my friends, when Ferris Bueller took his “day off” 34 years ago, the 1961 Ferrari 250GT used was actually not a Ferrari. Matthew Broderick couldn’t drive a stick nor did they want to tear up a rare Ferrari, so Modena Design & Development built a replica using a 302 Ford powered fiberglass bodied convertible to mimic that of the famed 250GT.

Today Piero Ferrari, Enzo’s son, owns about 10% of Ferrari. Remaining shares are owned between FCA, (Fiat Chrysler Automobiles) and shareholders. FCA is same Fiat company that ironically declined Enzo a job as a teenager. Interestingly, the ticker symbol on the NYSE for Ferrari is RACE.

Enzo Ferrari, at a young age, toyed with the idea of being an opera singer. Little did he know that rather than operatic solos, the real “performance notes” he would hit would be the exhaust sounds of an exquisitely tuned car engine.

My new book, Drop, Throttle, Oversteer: Collecting & Investing in Classic Cars, is available at Amazon! 10% of the net sales go to Kids Center for Pediatric Therapies, a wonderful organization we are thrilled to support. If you’ve read and loved the book, please consider leaving an honest review. Reviews are the #1 way other enthusiasts find the book.


Jason Paynter is a classic car appraiser, collector and unabashed enthusiast. He is also author of the new book, Drop, Throttle, Oversteer: Collecting & Investing in Classic Cars, available at Amazon! He lives in Louisville, KY with his beautiful wife and three sons who are (heaven help him) almost all of driving age.

Share:

Facebook
Twitter
LinkedIn

More Posts

Sourcing, Servicing and Selling Your Car with Speciale Auto Concierge!

The guys in The Corner talk to Keith Williams from Special Auto Concierge, a unique company with two extreme passions – taking care of their customers and a love of automobiles. At SAC, the automobile goes far beyond basic transportation. They are part of history, one of the highest expressions of art. Listen in on the conversation as Jason and Eric discover what makes this company “speciale” when it comes to buying or selling a classic car.

Financing the Exotic Car with Steven Posner of Putnam Leasing!

Can you lease a classic car? The short answer is “yes!!” Join the guys in The Corner today, talking to Steven Posner of Putnam Leasing. Since 1983, Putnam Leasing has been designing leases for drivers who ultimately want to own their cars. As a result, there are many term, residual and payment options available. Putnam leases are unique to the lessee – it’s uncommon for two leases to be structured alike. Each and every lease is designed for that particular client’s needs. With leases up to $1M, Putnam may be the answer to “how can I finance my next classic?” Listen in and find out!

Shirley’s Way with Mike Mulrooney & Shawn Murphy

Shirley’s Way is known for a variety of events, and the one we here at CCC admit we love the most is the Grease Knuckle’s Car & Bike Show, which will take place on May 14, 2022! Listen in and learn more about the show, the foundation and an all-around good time for a great cause.

Extraordinary Race Cars Built in the USA – Devin Sports Cars with Kevin Callahan!

Today Jason sits down with Kevin Callahan from Devin Sports Cars for a wild ride! Listen in and hear why founder Bill Devin of Devin Enterprises was once called “The Enzo Ferrari” of the Okie Flats. Bill has been  described as a conjurer, an enthusiast and “Crazy like a fox,” and Kevin  will tell us why! Bill’s spirit lives on in today’s Devin, limited  edition, small production cars for the racing enthusiast. Join us to  learn how Devin combined American and European styling, the evolution of  the first Devin cars into today’s model, the special qualities that  make a Devin and – most importantly – can you buy one?!?!

Xtreme Xperience with Adam Olalde!

Ever wanted to drive a supercar on a racetrack? This week’s guest is the guy to make it happen! Jason talks with Adam Olalde, President and CEO of Extreme Experience. This company believes the world’s most exciting cars should be accessible to you. They deliver world-class driving experiences at more than 40 epic driving destinations nationwide, allowing every day people to explore America’s best backroads from the driver’s seat of an exotic car or experience the adrenaline rush of racing a supercar on a racetrack with no speed limits.

The 1941 Chevrolet Pick Up Truck with Bridgette and James Morris

This is a fun one! The guys visit with Bridgette and James Morris and do a deep dive into their 1941 classic Chevrolet pick up truck. This is the stuff our show is made of – real people with cool cars, getting into the nitty gritty of their rides. This iconic truck is a marvel for the eyes and Bridget and James’ stories will capture your heart! Listen in and find out why people fall in love with cars!